Coleman Insights became the first company to publish ground-breaking studies for the radio industry on the internet when it released its "Alternative Music Clusters: Defining the Boundaries of the Format" study in September of 1997. Since then, thousands of professionals in the broadcasting, music and technology industries have downloaded free, insightful reports from Coleman Insights.
Real PPM Panelists Tell All (September 2008)
This study, the third in our "Mapping the DNA of PPM" series, was based on exclusive, non-holds-barred,
one-on-one interviews with real PPM panelists in New York, Phaildelphia
and Houston who discussed their perceptions of the meter, how, when and
where they used it and how they responded to Arbitron’s efforts to ensure their participation. We also gained significant insights about the differences between "perceived" and "metered" listening, including how large this gap is and when and why it exists.
The PPM DNA of Rush Limbaugh (April 2008)
The second study in our "Mapping the DNA of PPM" series provides insights into what drives the performance of Rush Limbaugh's nationally syndicated talk show.
What Happens When Features Come On? (January 2008)
This groundbreaking study, the first in Coleman Insights' "Mapping the DNA of PPM" series, demonstrated how programming features have more of a long-term brand building than short-term audience generating impact for music radio stations.
What Happens New Music Gets Played: The Impact of New Songs on the Country Radio Audience (February 2007)
Jon Coleman presented this second landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors at the Country Radio Seminar. It revealed the impact that new songs played on KILT/Houston had on the station's audience levels, including how that impact varied depending on the type of new songs the station played.
An Early Peek at Rhythmic AC (October 2006)
Since Sandusky Radio launched the first "MOViN"-branded format on KQMV/Seattle on May 1st, 2006, the industry has been abuzz over the introduction of many other Rhythmic AC stations around the US. This report provides the first look at the music approaches these stations are taking, including a detailed comparison of stations utilizing the MOViN brand from Alan Burns & Associates and a number of Rhythmic ACs programmed by Clear Channel Communications.
What Happens When The Spots Come On: The Impact of Commercials on the Radio Audience (September 2006)
This landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors was unveiled in a presentation by Jon Coleman at the NAB Radio Show. It demonstrated radio's outstanding ability to maintain audience levels during commercial breaks.
Early PPM Insights (October 2005)
How do individual radio stations perform in PPM ratings as compared to Diary ratings? Which stations benefit from PPM? Which stations are hurt by PPM?
An Early Peek at Classic Alternative (January 2004)
What is Classic Alternative? Coleman insights takes a quick look at the music mixes employed by five large market stations that have adopted the format.
Oldies Insights – Winter 2003 (August 2003)
Coleman Insights' second look at the relationship between Oldies stations’ music mixes and their Arbitron performances suggests that some may have “gone too far.”
Oldies Insights – Winter 2002 (July 2002)
Coleman Insights examines the impact moves to a more contemporary sound is having on the Arbitron performances of Oldies stations.
Archived Reports
