New Media Services

Given the quickly evolving state of New Media, most of the services we offer in this area are highly customized. Our clients present us with the research challenge they face and we develop a customize project or series of projects designed to deliver the insights they seek.

Among the methodologies we utilize for New Media research are:

• Telephone and online surveys designed to collect quantitative measures for large number of consumers.
• One-on-one and in situ studies that provide feedback on how consumers feel about and use new media.
• Focus group studies that collect qualitative information from consumers about the New Media they use.

Coleman Insights has used these and other techniques to help refine strategies for local web portals, streaming audio and video content providers, websites seeking to offer premium subscriptions, research firms employing advanced audience measurement technologies, content providers investigating new delivery platforms and other New Media-based projects.