PPM

Coleman Insights is proud to offer the most meaningful insights to radio broadcasters as they prepare for the introduction of Arbitron's new PPM audience measurement system. "The Coleman Insights PPM Series: Mapping the DNA of PPM" was launched in 2008 and represents a formalization of our ongoing commitment to learning as much as possible about PPM, which started with our public release of studies as far back as 2005. To learn more about Coleman Insights' plans for the "Mapping the DNA of PPM" series, click here to read our January 10, 2008 press release. (Abobe Acrobat Reader Required)

To access the reports released with each of the studies in the "Mapping the DNA of PPM" series, click on the names that accompany the study descriptions below.

The PPM DNA of America's High Performance Radio Stations
Our latest PPM study debuted at the 2009 NAB Radio Show and demonstrated the PPM listenership metrics that differentiate highly successful radio stations.

Real PPM Panelists Tell All
On September 19, 2008, Coleman Insights unveiled this study at the 2008 NAB Radio Show. This study was based on exclusive, no-holds-barred, one-on-one interviews with real PPM panelists in New York, Philadelphia and Houston who discussed their perceptions of the meter, how, when and where they used it and how they responded to Arbitron's efforts to ensure their participation. We also gained significant insights about the differences between "perceived" and "metered" listening, including how large this gap is and when and why it exists.(Click here to view a self-directed, multimedia online presentation of the study's results.)

The PPM DNA of Rush Limbaugh
Coleman Insights released this study on April 3, 2008. It provides insights into what drives the performance of Rush Limbaugh's nationally syndicated talk show.

What Happens When the Features Come On?
This study assesses the impact of programming features on music radio stations. It was released on January 30, 2008 via free webinars that were attended by hundreds of radio professionals.

Prior to the "formal" launch of our "Mapping the DNA of PPM" series, Coleman Insights released other landmark studies on PPM, including:

What Happens When New Music Gets Played: The Impact of New Songs on the Country Radio Audience
Jon Coleman presented this second landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors at the Country Radio Seminar in February 2007. It revealed the impact that new songs played on KILT/Houston had on the station's audience levels, including how that impact varied depending on the type of new songs the station played.

What Happens When The Spots Come On: The Impact of Commercials on the Radio Audience
This landmark analysis of PPM audience data from Coleman Insights, Arbitron and Media Monitors was unveiled in a presentation by Jon Coleman at the NAB Radio Show in September 2006. It demonstrated radio's outstanding ability to maintain audience levels during commercial breaks