New Media

New Media, including content delivered over IP and mobile networks, is everywhere today. It's changing many of the rules about how consumers get and use information and entertainment and is creating and destroying leaders in the world of media at an incredible pace.

Yet with all this change, one rule remains constant--media properties, including New Media outlets, are most likely to succeed when they have strong brands and great content. That's why Coleman Insights has developed services that help New Media companies understand how they perform across both of these dimensions. It's not enough to provide an amazing new technology; consumers must know about it and clearly perceive the benefit of using it. Conversely, well-known New Media brands can quickly see their business decline if user experience with their content is unsatisfactory.

We have helped traditional media companies build their online strategies, as well as New Media companies develop strategies for taking on entrenched traditional media companies. From the pioneering industry studies we did on consumer adoption of broadband Internet access nearly a decade ago to the work we do today for individual media properties, Coleman Insights has deeper insights into the impact of New Music on consumer media usage patterns--and therefore its impact on the right strategies for your media properties--than anyone.